Names That Sell: How to Create Great Names for Your Company, Product or Service,

by Fred Barrett.

Published in 1995, Names That Sell has helped thousands of people in the United States, Canada, and around the world create business names that do the job. It is invaluable for the small businessperson who cannot afford tens of thousands of dollars to hire a naming or identity specialist, or simply wishes to do it himself. While many books cover trademark legalities, this is the only book we know of that shows you how to create names, then evaluate them for effectiveness as marketing tools. Contains twenty-five naming techniques with hundreds of examples, plus 64 pages of name word idea lists.